Great Western Brewing Campaign Celebrates All Things “Big” on the Prairies

Eleven roadside attractions spotlighted in summer campaign

This summer, Great Western Brewing Company is celebrating all things big by spotlighting some of the most intriguing “Big Things” on the Prairies – those quirky roadside attractions that put a big smile on the faces of highway travellers.

Eleven of these towering wonders have been selected to be a part of the brewery’s summer advertising campaign for its Great Western premium beer. From a 25-foot tall girl dressed in traditional Ukrainian costume to a coffee pot that is capable of holding 150,000 cups of coffee, the brewery found that there are a lot of Big Things to celebrate on the Prairies.

“We’re not quite sure why people create Big Things to put on the side of the road, but we sure do want to celebrate the big spirit that compels them to do it,” says Ron Waldman, President and CEO, Great Western Brewing Company. “These markers are sometimes beautiful and sometimes a bit odd. But they all tell a great story about the big pride we have here on the Prairies. It’s that kind of spirit that inspires us to make our premium beers with a big taste to match.”

Radio listeners in Saskatoon and Regina will learn about the Big Things through a series of radio spots that will run throughout the summer. The roadside markers that will be highlighted in the campaign include: Canora’s statuesque Ukrainian girl, Leisa; Leader’s towering burrowing owls; the world’s tallest survey markers in Lloydminster; Davidson’s giant coffee pot; Mac the Moose in Moose Jaw; Porcupine Plain’s extra large Quilly Willy statue; and the extra-hefty bull in Russell, Manitoba.

In addition to the radio spots, Internet users will also learn about the Big Things in Churchbridge, Roblin, Macklin, and Humboldt.

Giant roadside attractions are a phenomenon right across the country. The figures are often made by a committee of craftspeople and artists from the local community. While some roadside markers symbolize the culture heritage of the area or its main industry, others are a bit more quirky or entirely just for fun.

“We know there are plenty more Big Things worthy of attention in towns across the Prairies,” continued Waldman. “So we hope to hear from folks who want to tell us about what we’ll find in their town. We want to make sharing this big spirit a tradition, just like the great Canadian summer road trip.”

Customers can visit www.greatwesternbrewing.com to let Great Western Brewing know about the Big Thing in their town. Great Western will tour the province to visit a selection of big things that could be come a part of next summer’s Big Things campaign.

About Great Western Brewing Company:
Great Western Brewing Company brews premium beer with the finest Saskatchewan barley for a taste that’s uniquely Western and truly great. Great Western Brewing produces three core brand families of beer: Great Western Premium Brands, Brewhouse Brands, and Value Brands. The company has received numerous international awards for its premium beer and has been selected as one of the 50 Best Managed Companies in Canada for the past four years consecutively. www.greatwesternbrewing.com

For more information contact:
Great Western Brewing Company
Ron Waldman
306.653.4653 ext. 222